Why Do You Want To Optimize Your Site
There is a very simple answer to that question. Whether you created your blog as an artistic outlet or to get paid online, you like everyone else, want your hard work to be viewed and enjoyed by the world. When you first create a fresh blog you are a very small fish in a huge pond. Aside from telling all your friends and family, the only way to be noticed is through social sites and by being well ranked by search engines. Social sites are a terrible way to try and boost your Adsense income, I will explain exactly why later on in the post. Getting ranked well by search engines, especially Google.com, is the best way to get the most exposure to your site and the single best way to significantly boost your Adsense income and get paid online. When your site ranks well you will get continuous traffic from search engines. The best part is that you will be getting traffic directly targeted for what you site has to offer. When you use SEO to create your site you will also notice that the Adsense ads are more targeted too. What does this all mean. A) Increase targeted traffic + B) More targeted ads = C) Higher paying ads and a much higher CTR or click through ratio. Not only will a higher percentage of the visitors to your site be clicking on your ads but there will be a lot more of them.
Why You Will Not Get Paid Online Through Social Sites
When you use social sites like Digg or Stumbleupon to advertise your site you will not get paid. The reasoning behind that statement is, the people using social sites are like you and me. When was the last time you clicked on an Adsense ad. When you are looking for the best cure for a cold sore or the best new flat screen T.V.s do you look for them on Digg or do you search on a search engine? Even if you get a few click from social sites the clicks aren't considered targeted and you won't get paid as much for them. On the other hand if someone searches for cold sore remedies and comes to your cold sore remedy site and then click on an ad for cold sore ointment it is considered targeted traffic. That advertiser is getting exactly the kind of traffic they are looking for and will pay the highest price for it. If you use Adsense on your site and a certain percentage of your clicks come from untargeted traffic you run the risk of having your adsense account "smart priced" by Google. If your account is smart priced you will get lower paying ads and will get paid less per click for them. If you've noticed a lot of unrelated ads on your blog and your average click is lower than $0.25, there is a good chance you've been smart priced. Being smart priced will make getting paid a lot harder. If one of your sites or blogs is smart priced it will cause your entire Adsense account to be smart priced and you will not be getting paid very well on any of your sites. Don't panic, just remove the Adense ads from the sites that are causing the smart pricing and you should see an increase in the price of your clicks within a few days.
Optimizing Your Site To Get Paid
There are three rules I live by to optimize all of my sites. First of all, you must use keywords in all of your blog posts. Your sites address must contain your sites keywords. Your post titles must contain your sites keywords. Only use one post per page, this will help stabilize your Adsense ads and help you get indexed better with search engines. If you are concerned about readers being able to navigate through your site from post to post, just ad an archive widget towards the top of your site. The most important SEO rules that will contribute the most towards how well you rank and how much you will get paid is backlinks. That's right, backlinks, backlinks, backlinks. The more well anchored and related backlinks you have the higher you will rank. Anchored backlinks are simply links to your site from another site with your keywords as the "clickable" text. When I say related backlinks, what I mean is getting backlinks from a similar site. Money sites should try to get backlinks from money sites and news sites should try and get backlinks from news sites.
It may take some times but if you follow these steps you will see your site climb up in the search engine ranks and you will see an increase in traffic to your site. For more information on SEO Optimization and Keywords visit SEO Oprimization Now.
Good Luck Getting Paid Online,
Kegnum
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2 comments:
In order to increase earnings without using any space on your website, try using in text advertising together with adsense. On my site, I use Infolinks which pays the best revenues in this market!
Thanks for the comment Bruno. I am still playing with ad placement on this site. I have found that text links don't get as many clicks or pay as well as banner ads. It is true that are are great if your site is a bit over cluttered. Thanks for the info about infolinks, I will check them out.
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